The FIRM body sculpting system combines aerobics with weights to dramatically improve your overall fitness.
TheFIRM Official Website - Aerobics and weights combined for a total fitness workout
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It all began in 1979 at the height of the aerobic dance craze, when Anna and Cynthia Benson, along with Mark Henriksen, opened the first FIRM studio in South Carolina. By combining aerobics and weight training, the FIRM founders recognized that people could burn fat, build muscle and get the bodies they wanted safely, effectively and quickly. This revolutionary aerobics-plus-weight-training fitness hybrid formed the basis for The FIRM method then and is still central to The FIRM philosophy today. It didn't take long for fitness enthusiasts to catch on, and The FIRM was off and running.
When The FIRM decided to share their successful method with people who were unable to travel to the studio, the fitness video series was born. Considered "America's #1 exercise videos," The FIRM received glowing reviews and top professional awards from the very start. Along the way, The FIRM acquired a dedicated following who call themselves FIRM Believers.
Since then, The Firm has sold more than three million videos. The Firm mission is to continue researching and creating superior fitness techniques and products for reshaping and toning the body. The revolutionary TransFIRMer™, part of the brand-new TransFIRMer™ System , is just one such example.
The FIRM has not only changed the direction of the entire fitness industry, it has also redefined our attitudes toward fitness and health. Try The FIRM today!
The revolutionary FIRM method combines weight training and aerobics in a unique, effective and fun way that maximizes your ability to burn fat and calories, sculpting and shaping your entire body in the process. But The FIRM does more than boost calorie burn, tone muscle and help you develop the body you've always wanted -- it increases energy and builds self-confidence and self-esteem so that you not only look great, you feel great. The FIRM is all you'll ever need to get and stay in shape.
By incorporating strength or weight training into your workouts you'll achieve greater body shaping benefits that you will from aerobic activity alone. The FIRM teaches you how to add weights to your workout safely and with proper form in order to achieve optimum results. Keep in mind that weight training does not mean lifting heavy weights! With The FIRM method, you'll learn how to use strength training to shape your entire body so that the end result is the sleek and sculpted body you've always wanted. Here, just a few of the many benefits of The FIRM:
Benefits of The FIRM method
1. Maximizes metabolism and calorie burn
2. Rebuilds muscle and strength that aging depletes
3. Builds sleek and sculpted muscles - even in problem areas
4. Helps combat osteoporosis by building stronger bones
5. Boosts self-confidence and improves self-esteem
6. Helps you to look AND feel great
7. Guaranteed visible results in 10 workouts
The FIRM has your fitness needs covered, from losing weight to exercise for total body fitness. Our workout routines, fitness videos and dumbbell exercises will have your abdominal muscles chiseled and your excess fat melting off. The FIRM Believers fitness community is here for you 24-hours a day to provide advice and support so you never lose motivation and always stay focused on the goal. Our personal fitness coaching team, fitness video calendar and free fitness profile tools are available to help you learn how to lose weight and keep it off. The best aerobic activities are enjoyable aerobic activities so we make it fun and exciting for you to get fit and stay there!